Tatung Mascot

Tatung Boy, the mascot of Tatung Company, was created in July 1969 as the result of a two-year project led by Dr. Lin, the Chairman Emeritus, for improving production and marketing. The mascot was also created to celebrate Tatung's 51st anniversary, a successful year with good business and high profits. Tatung Boy's characteristics are designed to manifest Tatung's corporate philosophy and management mentality.

• Coin slot
  With a coin slot at the top, Tatung Boy serves as a saving box. Our founder, Mr. Shang-Zhi Lin, once coined the motto, "Entrepreneurship starts from the saving of one dollar".
• Oversized head
  The cute big head shows the importance of brainstorming and execution.
• Big eyes
  To be able to observe consumer behavior so as to keep pace with the market trend, Tatung Boy was later remodeled from its original design to have a pair of big, shining eyes.
• Numbers on the chest
  The numbers indicate the years since Tatung was established in 1918.
• Rugby Ball in the arm
  The ball cultivates teamwork by promoting the spirit of rugby players who persistently strive to reach the goal.
• Big feet
  Tatung stands firm as a pioneer in the industry and always acts proactively with vigor, devotion, and honesty.