Boy, the mascot of Tatung Company, was created in July 1969
as the result of a two-year project led by Dr. Lin, the Chairman
Emeritus, for improving production and marketing. The mascot
was also created to celebrate Tatung's 51st anniversary, a
successful year with good business and high profits. Tatung
Boy's characteristics are designed to manifest Tatung's corporate
philosophy and management mentality.
- Coin slot
With a coin slot at the top, Tatung Boy serves as a saving
box. Our founder, Mr. Shang-Zhi Lin, once coined the motto,
"Entrepreneurship starts from the saving of one dollar".
- Oversized head
The cute big head shows the importance of brainstorming
- Big eyes
To be able to observe consumer behavior so as to keep pace
with the market trend, Tatung Boy was later remodeled from
its original design to have a pair of big, shining eyes.
- Numbers on the chest
The numbers indicate the years since Tatung was established
- Rugby Ball in the arm
The ball cultivates teamwork by promoting the spirit of
rugby players who persistently strive to reach the goal.
- Big feet
Tatung stands firm as a pioneer in the industry and always
acts proactively with vigor, devotion, and honesty.