Tatung Delivers Microsoft Meidaroom Set Top Box to Guangzhou Media Group, China

Taipei, Taiwan –Jan 12, 2009- Tatung Technology Inc. (TTI), a leader in digital IP Set Top Box Provider for IPTV industry, announced that it has delivered STB 2300, Microsoft Mediaroom high definition IP Set Top Box, to Guangzhou Media Group for the launch of its new HDTV service in Guangzhou region, China.

“Since early 2004, Tatung has been participating several IPTV trial projects with Microsoft in China,” said Luke Dang, president of Tatung Technology Inc.,  “Traditionally, Microsoft Mediaroom has been widely adopted by telecommunication company, but this is the first commercial deployment of Mediaroom platform over a traditional cable infrastructure using DOCSIS.” Microsoft Corporate Vice President of the Connected TV Business Group, Enrique Rodriguez, even attended the launch ceremony for this landmark project to celebrate the first Mediaroom enabled TV service in China and first Cable customer worldwide.

For the first time, Mediaroom can be run smoothly over DOCSIS environment, including cable modem, C.LINK, and Ethernet-to-home, and provide high-definition content for live, recorded and on-demand TV, and smooth instant channel change. Tatung is very proud to work with Microsoft for the first cable deployment and be part of this new and innovative HDTV service in Guangzhou City and is confident that the customers will experience a rich and interactive TV service.

Tatung STB 2300 is an advanced and interactive digital set-top box designed for innovative service. It supports high definition video decoding H.264 (AVC). Its unique Karaoke feature enhances user experience for innovative Karaoke-on-demand service. In addition, Guangzhou Digital Media Group has also reportedly engaged a number of local enterprises to develop interactive TV applications based on .NET platform to complement the TV viewing experience. Adopting Mediaroom solutions and .Net solution expedites interactive application development, personalizes viewers’ television experience, enables more local software houses for developing innovative services.

GZCATV has provided 150,000 hours of Video-on-demands contents arranging from movies, TV dramas, sports, documentary media. In addition, it will offer standard Mediaroom features but also Mediaroom Anytime, which via Interactive Program Guide viewers can have direct access to shows that aired previously, and even restart it at any time, or resume the show without the presence of hard drive while away for chore.  Mediaroom Anytime is the latest release in CES 2009 last week.

Tatung is confident that Guangzhou Media Group endorsement will boost Tatung STB deployment in Great China market as other region operators are likely to follow and apply the success model of Guangzhou Media Group. Asia Game will be host by Guangzhou City in 2010 and Guangzhou Media Group has digitalized its entire cable network and commits to connect its 2.5 million subscribers to Mediaroom within three to five years.

About Tatung Technology Inc.
Tatung Technology specializes in digital IP Set Top Box, Digital converter box, DTH solution. The company’s well design product now reach Tier One service providers worldwide and serve the entire digital television and digital home market. Headquartered in Taipei, Taiwan, the company work with industry leaders to provide customized and cost effective solution and serves its customers with its global supply chain and flexible manufacturing capability.

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